![]() ![]() In fact, this fraction is quite small – especially after the algorithm changes and the much-talked-about decline of organic reach across leading social media platforms in the course of the last couple of years. Social media platforms use complex algorithms to determine which content to show to which users, and as a result, only a fraction of your following is made aware of your activity every time you publish something. ![]() Sadly, that’s not the way things work on social media. That’s why they became your followers, after all – to stay up to date with what you are posting! Theoretically, the people that follow you should see each piece of content you publish on social media, right? To put it simply, reach shows the number of unique users that were exposed to your content, while impressions show the number of times your content was displayed to these users. The main difference between reach and impressions is that reach refers to the total number of unique users who have seen a piece of content, while impressions refer to the total number of times that content has been displayed, regardless of whether it was viewed by the same user multiple times. Why is my reach higher than impressions?.What after Reach and Impressions: Other social media metrics to track.When to focus on tracking both reach and impressions?.The road to success is paved with impressions when….Role of reach and impressions in your marketing strategy.A deeper look into social media metrics.What’s the difference between Reach vs. ![]()
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